News & articles

  • What the best brands will do in 2014

    Marketing and branding in 2014 Article by Andreas von der Heydt- Country Manager of Amazon BuyVIP in Germany. He´s a leadership expert, executive coach, NLP master and founded Consumer Goods Club. ‘The pace of change, disruption, and fragmentation in many industries can sometimes overwhelm even the savviest and experienced of us. There is a very […]

  • Portfolio of marketing work

    Portfolio of recent work   Website, graphic and marketing content:  Hospitality and wellness clients A boutique wedding venue with accommodations: The Bungalow Coastal Retreat. Photography, editing and content completed by REMC. Google search placement for “Weddings venue Taranaki” Newly set-up Dental Group with clinic in Hamilton and establishing another in Auckland I […]

  • The importance of a website review and refresh

    Your website is a vital business tool so it’s important to take stock of it every so often to ensure it is working as it should. No website will ever last forever due to constantly evolving designs and technologies and the need to keep pace. However making a decision on whether it’s time to invest […]

  • Figure out the market, before and after you build your products

    Earlier this month, I attended a seminar on New Venture Creation: ‘Three Steps to Test and Validate Any Market Opportunity.’ (Co-presented by The Icehouse and SODA (Hamilton, NZ) . Both businesses incubating organisations focus on supporting start-ups with business growth programs.) The seminar was delivered by invited speaker Dr. Rob Adams, an experienced entrepreneur, active […]

  • Difference between Content Marketing & Social Media

    So we know that Online conversations are the ‘new’ market place. What was your last non-grocery item that you bought? Did you take time to research on the brand’s website, goggled it  to research on user forums, consumer reviews, Youtube video or two before arriving the decision, ‘Yes, that’s a desired brand and model I […]

  • Difference between Marketing Driven and Market Driving companies

    Did you ever notice that so many companies want to be visionary? Able to predict future products and services you need; but yet they also say they respond to market demand by being market-driven. Seems to me that’s an oxymoron. Can you be both market-driving and market-driven? First, we need to understand the difference between […]

  • Marketing is about change and necessary business actions to energise growth

    Marketing is about necessary change–changing people’s actions, perceptions or the conversation. Successful change is almost always specific, not general. Focused change is necessary to ensure that companies remain competitive. Size of your business and investment these days are not impediments to make changes. You can make focused  change with advances of technology. From crowd sourcing, […]