Starting April 21, Google will be expanding use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in the search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices. Google has a test site for you to check how Google bot views your site.
If you are have been looking to update your website to make it mobile friendly. REMC can help. There are 3 ways to go mobile: responsive web design, dynamic serving, and separate URLs. Dependent on what CMS content management system and operating system your website is built on, the ways in which to make it mobile friendly could be changing a theme, using 3rd party tools or plugins or creating separate URL, weblinks.
Google recognizes three different configurations for building mobile sites.
|Configuration||Does my URL stay the same?||Does my HTML stay the same?|
|Responsive Web Design|
- Responsive web design: Serves the same HTML code on the same URL regardless of the users’ device (desktop, tablet, mobile, non-visual browser), but can render the display differently (i.e., “respond”) based on the screen size.Responsive design is Google’s recommended design pattern.
- Dynamic serving: Uses the same URL regardless of device, but generates a different version of HTML for different device types based on what the server knows about the user’s browser.
- Separate URLs: Serves different code to each device, and on separate URLs. This configuration tries to detect the users’ device, then redirects to the appropriate page using HTTP redirects] along with the Vary HTTP header.
Google does not favor any particular URL format as long as the page(s) and all page assets are accessible to all Googlebot user-agents.
Still confused and not sure which is best? Let our team of experienced web developers help. Contact us here.