Which type of engaging content will you create in 2014?
Regardless of whether you are beginner to explore how to create engaging content to consistently communicate with your customers and prospective audience, or have developed a cohesive social media and content strategy, you probably want to better understand the what type of content that your specific audience wants to connect with.
From an online survey researching digital b2b marketers, here is a list of top 10 content types
3. White Paper
6. Case Study
8. Microblogging (i.e., Twitter)
From five brand new tactics added from the community of content marketers, including:
2. Online Survey Research Project
3. Discussion Forum
4. iPad Application
5. Multimedia Content Platform
What do you do? Which type of engaging content will you create in 2014?
I understand what you probably thinking, ‘Whoa, wait a minute, this is for businesses and organisations that has dedicated web and content writers and marketers. We are only small, medium size company and don’t have the budget, time and resources to spend on creating them all! Moreover, how do we know what we employ, create is going to be successful?’
In parallel with the way how you and I as consumers shop around and get find online groups for review on our product purchases, so are businesses, procuring employees, technical and economical buying decisions process have changed.
When it comes to content creation in today’s connected social media world, writing requires more than great, compelling timely information. Your content must speak in a human voice to a human audience. The objective is for your content to have a consistent voice regardless of who’s doing the writing.
Do you have a documented content marketing strategy?
One of the biggest differences between a content marketer who is effective and one who flails?
Just as it is important to have a marketing and business strategy, a documented content marketing strategy will help you be effective at content marketing and deciding what mix of content to create.
In a previous sharing , I wrote about ‘5 factors to consider when planning your online content marketing strategy‘. In this post, I like to extend some insight and advice that I receive from Content Marketing Institute (CMI), a site full of practical, insight from experts and active community with its mission is to advance the practice of content marketing.)
According to CMI’s annual content marketing research, those with a documented content marketing strategy are:
- Far more likely to consider themselves
- Far less challenged with every aspect of content marketing
- Generally more likely to consider themselves more effective with every tactic and social media channel
- Able to justify a higher percentage of the marketing budget to be spent on content marketing
On CMI’s post by CMI’s Strategist in Residence, Robert Rose. He documents that ‘though there are no “silver bullets” or one-size-fits-all plans that apply to every organisation, we can build a Successful Content Marketing Strategy in 7 Steps’
There 7 steps are high-level view of the core elements that we believe will make any content marketing program a success.
So to start forming your content marketing framework and strategy for 2014, therse
- What questions your content marketing strategy (i.e., ‘plan’) should answer
- How to engage your audience early, and often, throughout your journey
- The importance of unveiling your brand stories as a way to communicate your company’s passion and purpose
- How to determine which channels will best meet your specific needs
- Methods for turning your content strategy into action, with some concrete processes and resources you can use
- Why listening to the conversation is so crucial (with some simple tips)
- How to develop meaningful — and sustainable — measurement processes that will support your content efforts throughout the long haul.
Let’s put this well researched framework into action for 2014!