Starting April 21, Google will be expanding use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in the search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices. Google has a […]
On April 21st 2015, according to TheNextWeb.com the search engine giant, Google is set to rank your site higher, in the mobile search engine results if it is mobile friendly, as well as surface app results much higher. So what will the implications of this be for your business website if you do not have a mobile […]
Very often I meet or get connected with people that are looking to start a new business, wanting to transition from part-time passion to full-time business. We all know of people who have done it and made it successful in their own way. Some of us have so many ‘business start-up ideas and just thinking […]
PR Newswire has issued the first Asian Media Landscape Series white paper, a document providing useful information on Asia’s local media landscape for PR and corporate communications professionals across the region. This is also useful for brands looking to export into these Asian markets. Asian Media Landscape Series – Hong Kong, Taiwan, Singapore and Malaysia […]
I took friday off last week to hit our local ski field and enjoy the sights of the mountain. For someone coming from the tropics, the snowy mountain is as far away from sunny equatorial Singapore as it can be. Taking the opportunity of lovely sun rise and blue bird day, I walked out and […]
Are you an authority? How do we quickly establishing ourselves as a go-to person in our industry? This term was introduced to me about two years ago when I bought the best selling book “Become a Key person of Influence’ (KPI) by Daniel Priestley. The book explains how to get into the inner circle of […]
6 tips to create irresistible offers Offers become desirable if they are exclusive, valuable and irresistible. What is it that your customers REALLY want and how can you create offers that are irresistible to them? The more you know about your customers the easier it is to answer the first question, so paying attention to […]
A branded mobile apps are the most powerful tool you can have at your disposal as a small business owner. If you haven’t got an app on offer to your customers yet, you are missing out on marketing to customers on their personal 24/7 connection tool, and potentially losing customers to your competition. More and […]
The big change in information and communication technology in recent years is in how and where people are accessing the Internet. In 2009, desktop computers dominated in over two-thirds of New Zealand homes. Now laptops have taken top spot as the most common way people connect. But this is not just about replacing types of […]
Which type of engaging content will you create in 2014? Regardless of whether you are beginner to explore how to create engaging content to consistently communicate with your customers and prospective audience, or have developed a cohesive social media and content strategy, you probably want to better understand the what type of content that your […]