Four reasons why updating your website content is important

Putting up a great looking website is swell and keeps you on the right track. Sustaining it with good content is a whole different story though. It is imperative to make your content accurate, original and updated. Why? Updating your website, blog and social media with relevant and engaging information can help propel your website from being just an online brochure to becoming a major lead generation tool. 

Updating content online is like watering your plants for your web garden. Without fresh content and water, your business interest to online views can’t grow exponentially and reach a diversified audience.  Original, high quality and consistently updated content can also impact your website’s position in search engine results.

Google is now looking into content is produced in websites and investing more on sifting out low-quality content and website with stagnant content. With these in mind, we encourage you to assess what you have published on your site, which pages and information are up consistently access,  and what quality content you are prepared to endear, entice and engage with your readers.

 


1. Introduce fresh content periodically to whet viewer’s interest.

As they say, first impressions last. Keeping your website filled with fresh and original quality content can generate more returning visitors, thus giving them a reason to return and be enticed with your updated information. We encourage a monthly blog and email to send to new and returning visitors with links to fresh and useful information, and a reason to visit your site. To keep them engaged and interactive, make sure you encourage them to complete a quiz that offers them some form of useful results.

Cross-platform content sharing.

If you have a community of followers on social media, then be sure to share links on your site and if the opportunity arises, embed a post what has lots of comments and good reviews back to your website too. You can embed most public posts from a personal profile or a page. To do so, go to your news feed, profile or page and click on the drop-down arrow at the top right of the post. You’ll see the option to embed the post.Do ensure that you keep your social media information current as well.

Put yourself in the shoes of your target audience. What do you expect from a site when you visit a second time? – new and relevant content right? Fresh content can showcase your site and your business as active and dynamic. Needless to say that by showing them that you are constantly providing new information and engaged in satisfying their needs, you earn their trust and commitment in return.

2. Saves time and cut the sales cycle with FAQ content

At this age of fast and epic technology and the massive amount of information out there, consumers who are searching for your product or services are expecting more instant gratification. Post answers to frequently asked questions to save yourself time and earn following from potential clients.
Sharing and updating well thought out, written and distributed information you can earn your the reputation of being the go-to person in your field. Once you have build up trust and confidence in your market, keeping up with posting relevant and good information requires consistency to keep your readers engaged.

3. Refreshed content is good for search engine optimization and can influence page rankings.

Google devours fresh and original content. When updates are frequently done, Google will trust your site as an active and engaging business and eventually put your site a notch higher in page rankings.

Driving traffic to your site is crucial and can only be achieved more by consistently adding new content.  Engaging content is another art form to take into consideration. You can learn to produce and master the art of content marketing, get a training program for your staff, or engage a content and digital marketing professional to research, plan, write and post a variety of subject matters. Remember to use keyword-rich and persuasive writing is about delivering your authentic message, with power and conviction.

Great content delivers the right message to the heart and mind of your customer.
You must learn to determine how to target your prospective tribe of customers. Whenever possible, try to include a call-to-action. Your content should engage and persuade your audience to take action. An action could be a share, subscribe or request for a call, an appointment or a purchase. Just remember to a stale website doesn’t do your business any good. If you want traffic to perceive that you are too busy or not in business for new customers, then keep not updating your website.

4. Fresh and relevant content can engage and persuade your audience to take action.

An action could be a share, subscribe or request for a call, an appointment or a purchase. Just remember to a stale website doesn’t do your business any good. If you want traffic to perceive that you are too busy or not in business for new customers, then keep not updating your website.

An ‘action’ could be a sharing your article, subscribe or request for a call, an appointment or a purchase. Just remember to a stale website doesn’t do your business any good. If you want traffic to perceive that you are too busy or not in business for new customers, then keep not updating your website.

No time to update your website? Contact us and let us help.

 

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