So we know that Online conversations are the ‘new’ market place.
What was your last non-grocery item that you bought?
Did you take time to research on the brand’s website, goggled it to research on user forums, consumer reviews, Youtube video or two before arriving the decision, ‘Yes, that’s a desired brand and model I want. Then research which retail or online retail store distributes and store it?
Before entering the social media space, do you have a plan on what to information to develop and how to deliver interesting content on a consistent basis?
Content marketing is enhanced by social media but can also survive without it.
Social media on the other hand, would not be popular without interesting, informative or humorous content.
I’ve set-up a community wellness Facebook page (ReviveMe.Retreats) , with the objective of promoting life balance with free inspirational quotes. Twice a year, we organize a weekend women’s retreat in Taranaki, for women to Re-Charge, ReConnect and ReVive! Through the year, we thought it would be nice to have motivational quotes to remind our prospective retreat attendees and general public with short inspirational messages.
Posts with graphics and catchy captions received the most viral status.
That led me to critical assess my own Social media content marketing:
- How do we measure if our digital marketing is successful?
Success is when information and post that you contribute are responded quickly.
- Is it the right purpose and format?
You receive comments and feedback on your blog, and your articles are shared and forward on to others.
- Do we know if my social media community posts and marketing are attracting qualified leads and generating attention of the target audience?
You receive queries and grow number of followers ,even without offer of sales and promotions.
- So what do I do with the many likes that I’ve acquired from sponsored posts through advertising on Facebook/ Linkedin?
Thank them and add them as a friend/connect. View their profiles and get a sense of potential services and solutions that you can offer would help resolve some of their own personal or business challenges.
Definition of Content Marketing
Wikipedia’s definition of Content marketing ‘is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc.’
Content marketing is focused not on selling, but on simply communicating with customers and prospects. The idea is to inspire business and loyalty from buyers by delivering “consistent, ongoing valuable information”
Social media is not direct sales channel
In contrast, Social media sites like popular FaceBook, Linkedin and Twitter are avenues for you to engage with would be customers in a casual and informal setting. You are also showing a presence and building an online reputation to communicate about the issues and willing to listen to what others have to convey.