Two years on from this media interview, I personally feel the climate has changed. There are more social groups for migrant professionals and home makers coming into the region. Thanks to great journalism, social media and recognition that international students and migrants do bring positive investment to the country and want to make a difference […]
Are you charging a fair price with growing profit margins? Do you know what is your target margin based on percentages for profit margin, over heads, sales and promotional and R&D for innovating a new product or service lines? Chances are too few of us actually have these figures with full financial clarity and on […]
Different kinds of websites have different purposes depending on who the intended audience is. Some websites are geared towards selling products and other websites are geared towards providing practical information, while others are merely for entertainment. Let’s take a look at some of the different types of websites that are out there. The Purpose of […]
I was invited by Rachael Berndt, Business Advisor at Venture Taranaki to present to Study Taranaki and Wanganui collective of schools and institutes. We discussed and review with a checklist ‘Brand messaging tools for educational institutions’. We had about 16 attendees, International deans and directors from various schools present. It was insightful sharing from two […]
Why is it critical to know your competitors and their offerings? Should we just focus on what we do and do it well? How often do you survey your competition and respond to changes in your business and market environment? When setting up your business, you possibly did some form of market analysis to confirm […]
Very often I meet or get connected with people that are looking to start a new business, wanting to transition from part-time passion to full-time business. We all know of people who have done it and made it successful in their own way. Some of us have so many ‘business start-up ideas and just thinking […]
PR Newswire has issued the first Asian Media Landscape Series white paper, a document providing useful information on Asia’s local media landscape for PR and corporate communications professionals across the region. This is also useful for brands looking to export into these Asian markets. Asian Media Landscape Series – Hong Kong, Taiwan, Singapore and Malaysia […]
I took friday off last week to hit our local ski field and enjoy the sights of the mountain. For someone coming from the tropics, the snowy mountain is as far away from sunny equatorial Singapore as it can be. Taking the opportunity of lovely sun rise and blue bird day, I walked out and […]
Are you an authority? How do we quickly establishing ourselves as a go-to person in our industry? This term was introduced to me about two years ago when I bought the best selling book “Become a Key person of Influence’ (KPI) by Daniel Priestley. The book explains how to get into the inner circle of […]
Marketing and branding in 2014 Article by Andreas von der Heydt- Country Manager of Amazon BuyVIP in Germany. He´s a leadership expert, executive coach, NLP master and founded Consumer Goods Club. ‘The pace of change, disruption, and fragmentation in many industries can sometimes overwhelm even the savviest and experienced of us. There is a very […]