Figure out the market, before and after you build your products
Earlier this month, I attended a seminar on New Venture Creation: ‘Three Steps to Test and Validate Any Market Opportunity.’ (Co-presented by The Icehouse and SODA (Hamilton, NZ) . Both businesses incubating organisations focus on supporting start-ups with business growth programs.) The seminar was delivered by invited speaker Dr. Rob Adams, an experienced entrepreneur, active […]